About Printed Noise

The author uses a serious attitude to some products with interesting name. I can't deny that there are a lot of commodities with meaningless name in our daily life. Such as Coka-cola, it's nonsense but everyone can remember it easily. For companies, their goal is selling more products. They use a special name to show their product is different from others. Therefore, those companies create many new, easy and meaningless words little by little. I think those words (like Yumbo) are temporary phenomenon and their existences depend on the company. In my opinion, this phenomenon is not so serious though it is a noise. We can accept it or not because it's a kind of "silent" noise.